Accelerating Outbound Strategy and GTM Infrastructure for
Early-Stage B2B Startups

We help SaaS startups validate market fit with a targeted outbound strategy and scalable GTM infrastructure, setting up a seamless transition from founder-led sales to a high-performing sales force.

The Playbook

Market Data

Mapping your TAM and defining your ICP to target the right audience and validate market fit.

What characteristics define them? How do they currently solve the challenges you address, and what gaps can your solution fill?

Outbound success is 10% how you say it and 90% who you say it to.

Better understanding your ideal use cases and customers ensures your outreach is focused, relevant, and impactful.

Tech Stack

Building and optimizing your GTM stack today to create a reliable foundation for your sales team tomorrow.

Build a strong outbound sales foundation that drives long-term value. Set your sales team up to easily build on early momentum without missing a beat. We partner with top sales intelligence and engagement platforms to provide the best data, intent signals, and tools—whether integrating with your current stack or building from scratch.

Deliverability & Reputation

Ensuring your outreach lands where it matters, safeguarding your domain reputation.

Deliverability is now critical in B2B sales. If you've noticed fewer cold emails in your inbox and more in your spam folder, improved filtering is to thank. While great for managing your inbox, it’s a challenge when you're the sender. Teams that haven’t adapted to new rules for managing sender reputation risk damaging their domain and derailing their entire outbound strategy.

Everything Else

From strategy to execution, we cover all the essentials for scalable growth.

Hypothesize, Execute, Report and Revise. Staying on top of what works saves time and money. We help you uncover actionable insights from your early sales efforts, ensuring data hygiene to build a solid foundation for your sales team. A strong GTM strategy balances technology and talent, equipping your team with the right tools to focus on what they do best—selling.

About us

Zach Munz -

Outbound Guru

Hey, I'm Zach. I’m a fractional Rev Ops specialist helping early-stage SaaS companies build scalable outbound models.

When startups transition from founder-led sales to building their first sales team, many make the mistake of hiring an SDR or founding sales member who’s expected to do it all. Sure, this approach can build your talent pipeline, but here’s the downside: without a strategic model, most of your early opportunities will rely on luck. That means you’ll struggle to generate the volume needed to validate product-market fit, fine-tune positioning, and prove growth.

Outbound isn’t dead — but the current approach is. Instead of forcing a square peg into a round hole, I help you focus on the circles. The prospects that are primed for engagement. With stricter email regulations from providers like Google and Microsoft, mass emailing your baseline ICP is no longer an option — and can quickly burn through domains.

Here’s a better approach: rather than leaning on volume, leverage data insights, prospect signals, and targeted hypotheses to build a scalable outbound algorithm. This isn’t about a basic ICP and high-volume messaging — it’s about analyzing signals, building applications to fill gaps, and transforming those insights into precise, high-impact outreach with minimal manual effort. This model places the right message in front of the right prospect at the right time.

Ramping up headcount without strategy not only drains resources but also signals to investors that early market penetration might lack staying power. The current approach, where teams give reps a simple ICP and let them run through an account list personalizing outreach 1-to-1, is broken. Even with automation, this method falls short. Because its completely the wrong way around.

If you’re ready to build an outbound model that’s based on signals, insights, and real opportunity — not luck and volume — let’s talk.

Drop me a line at zach@upstartops.com

UpstartOps

Accelerating Outbound Strategy and GTM Infrastructure for Early-Stage B2B Startups